Awear beauty is a new age cosmetic brand with a philosophy that combines the art of skincare with the science of botanical brilliance. With a mission to create awareness of what we wear on our skin, Awear beauty was born with a drive of being sustainable and effective.
We approached the visual identity for Awear with an idea to create a space where botanical expertise and science, sustainability and effectiveness can blend. We harnessed the shades of grey and white to create a very clean, premium and wise feel. The visual system is created that depicts the skin cells it very minimalistic and elemental manner. The typography , placements and elements are created that aids the ease of understanding to enpower brands ideology of cutting and clutter and being effective.
The packaging design for entire product range is designed with a centralised idea to create an experience for the user. Elegant, simplistic and highly functional.