Cord

Brand story and identity for an integration company that aims at making tomorrow beautiful

Inspired by the perfect co-existence of natural ecosystems around the globe, CORD is a technology integration company aiming to simplify synergy between various forms of technology.

To express Cord’s technological prowess, cross-industry operations and vision to pave the way for the future, we strategized to construct a brand identity that is profound, modern and at the same time organic and inclusive. Natural ecosystems are selected as the cornerstone for the brand story to symbolize harmony and synergy. In contrast, the design approach and graphic systems are created to highlight the brand’s tech-savvy services. Together it visually narrates the story of taking a leap towards beautiful tomorrow.

ClientCord
Year2023
Deliverables
  • Concept Creation
  • Brand Story
  • Brand Identity & Narrative

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