Inspired by the perfect co-existence of natural ecosystems around the globe, CORD is a technology integration company aiming to simplify synergy between various forms of technology.
To express Cord’s technological prowess, cross-industry operations and vision to pave the way for the future, we strategized to construct a brand identity that is profound, modern and at the same time organic and inclusive. Natural ecosystems are selected as the cornerstone for the brand story to symbolize harmony and synergy. In contrast, the design approach and graphic systems are created to highlight the brand’s tech-savvy services. Together it visually narrates the story of taking a leap towards beautiful tomorrow.
The roots, stems and branches are the base of forest ecosystem. In the same way, circuitry serves as a cornerstone for all electrical technology. The main aim of Cord’s Electrical Division is to develop tools that assists in optimizing amalgamation of electrical technology with various domains.
Drawing inspiration from the interconnectedness of natural ecosystems worldwide, our brand story for CORD revolves around harmony and synergy. We portrayed CORD as a technological marvel, bringing diverse technologies together, just as nature coexists seamlessly. This narrative emphasizes CORD's vision of creating a future where technology harmonizes beautifully, akin to the balance in nature.
To manifest CORD's identity, we crafted a visual language that was profound, modern, and inclusive, mirroring the company's cross-industry operations. Natural ecosystems became our cornerstone, symbolising the organic synergy that CORD facilitates. Simultaneously, our graphic systems highlighted the brand's tech-savvy services, creating a narrative where technology and nature coalesce seamlessly, portraying a beautiful tomorrow.
By intertwining the elegance of natural ecosystems with cutting-edge technology, we not only created a brand but an experience—a story of harmonious integration and a glimpse into a future where technology and nature walk hand in hand.