To seamlessly align and complement the smooth and subtle design system, Migra Light with elegant glyphs and delicate edges
is selected as the primary font. For the secondary font, the Archivo family has been selected. Its simple yet contemporary style assists in getting brand communications across with ease.

”Nature always wears the colours of the spirit” - Ralph Waldo Emerson. We borrowed the colours from Mother Nature to create an immersive at the same time liberating vibe for the brand.

To create a landscape for the brand which instantaneously communicates the feeling of relaxation and peace, we developed a design system which is inspired by the smoke of incense. The design system is very subtle and delicate to encompass the visually satisfying feeling one gets while looking at the soothing and relaxing smoke from incense.

The packaging design created resonates with the core values of being at peace and mindfulness. To express the brand’s premium positioning and narrative a minimalistic backdrop, subtle design system and hints of colour swatches create a distinction between variants is used.