Elba is not just a cosmetic brand. It's a movement for women who want to dress for success and feel confident in their own skin. With bold colors, elegant designs, and empowering messaging, Elba helps women embrace their inner power and shine bright.

Elba's brand identity is rooted in the values of being bold, fearless, and unapologetic. This is reflected in the brand's signature red and black color scheme, its elegant wordmark, and its empowering photography and messaging.